Universum was founded in 1988 in Stockholm. For over 35 years, Universum has been the trusted advisor to many of the world’s best-known employers with its expertise and insights from its annual talent research across many countries. Universum is a corporate member of ESOMAR, the global voice of data, research and insights community.

Universum has the most recognized employer branding specialists in the world, who provide talent research and branding advisory services to its customers. It is a part of the DUBAG Group. Its diverse workforce is physically present in over 15 countries. On an annual basis, Universum works with over 1,000 universities, alumni groups, and professional organizations in more than 20 markets to gather insights from students and professionals.

The Türkiye edition of the Universum Global – Most Attractive Employers Survey was conducted for the 13th time in 2025. In the Turkish market, the 2025 survey was completed with 24,129 students from 63 different universities and 12,087 professionals who graduated from these universities. It is the most comprehensive youth survey, shedding light on the expectations of young people and professionals regarding employers, their messages to leaders, and their perspectives on working life. Each year, key findings from this market are shared in the September issue of Harvard Business Review Türkiye, authored by Evrim Kuran.

Evrim Kuran Consulting is the official representative of Universum Global and has been managing its operations in Türkiye since 2013. You can contact us at [email protected] for detailed information about research data for the Turkish market, or to access research reports tailored to your company or industry.