Generation Z is not only a demographic category, but also a field of transformation representing digital natives, rapidly changing value systems, and new priorities. Understanding this generation, which constitutes a significant part of Türkiye’s population, requires accurately interpreting their ways of thinking, life preferences, and work expectations. In this program, Evrim Kuran examines how Generation Z experiences the world, the motivational codes that drive them, and how they want to build relationships with organizations, in light of research.

In her talk, while questioning Generation Z’s expectations from organizations and whether the business world is ready for this transformation, Evrim Kuran shares perspectives needed to adapt to the future of work. The program is positioned as a guide for organizations that want to strengthen intergenerational interaction and better understand the reality of new generations.