The New Generation of Consumers

  • 360 Degrees of Generations: Generational System as a Predictive Tool
  • Demographic: Who are these generations? Where do they come from, where are they going?
  • Psychographic: How do they live? How do they buy? Beliefs, Preferences, Priorities
  • Rise of Prosumerism
  • Consumer Brand and Employer Brand Resonance
  • Strategies: – From Quantity to Quality – From Product to Context – From Function to Experience

For inquiries about seminars and conference speaking engagements, please contact us at [email protected]