The New Generation of Consumers
- 360 Degrees of Generations: Generational System as a Predictive Tool
- Demographic: Who are these generations? Where do they come from, where are they going?
- Psychographic: How do they live? How do they buy? Beliefs, Preferences, Priorities
- Rise of Prosumerism
- Consumer Brand and Employer Brand Resonance
- Strategies: – From Quantity to Quality – From Product to Context – From Function to Experience
For inquiries about seminars and conference speaking engagements, please contact us at [email protected]