What is Employer Branding?

Employer branding refers to how an employer is perceived by current and potential employees, and the consistent management of this perception in alignment with the employee experience the company provides. Therefore, it represents the sum of the functional, economic, and psychological benefits an employee gains by working for an organization.

Why Invest in Employer Branding Consulting?

• To reinforce organizational attractiveness for potential candidates,
• To increase employee engagement by providing positive working experiences for current employees
• To ensure the sustainability of your employer brand ambassadorship for former employees
• To strengthen the resonance of the company’s mission, vision, values, and cultural principles among employees,
• To align current and potential employee expectations with the candidate and employee experience, and ensuring that experience reflects the company’s employee value proposition,
• To effectively communicate the vision of becoming an ideal employer inside out

Scope

Research: Current employees, former employees, candidates, and vendors through web-based surveys; focus group studies with current employees; and one-on-one meetings with senior management.

EVP Development: Identity – Image – Vision analysis; Assessment of organizational attractiveness factors, Designing EVP scenarios in accordance with Employer Brand archetype

Activation: Identifying candidate/employee experience critical touchpoints, Development of a quarterly-based 1-year roadmap for employer brand activations, Defining Key Performance Indicators.

For further details or to request a meeting, please contact: [email protected]