In her speech, Evrim Kuran approaches organizational culture not merely as a structure of written values, but as a living system that directly shapes an organization’s decision-making reflexes, employee experience, and ways of doing business. She addresses through which behavioral patterns culture is strengthened and highlights the importance of corporate values in the sustainability of organizational culture.

Drawing attention to the strong link between culture and leadership behaviors, Evrim Kuran also explains how the various expectations across generations are reflected in organizational culture, the impact of psychological safety and a sense of belonging on performance, and why cultural transformation is not solely an HR project but a strategic leadership matter.

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