Merve Beğen has a BA at Marmara University Sociology Department. She is a Universum certified employer brand professional and she also attended at various programs on human resources management and applied interview techniques. She started her career as a recruitment specialist. She gained extensive experience in project management, particularly in the e-commerce, technology, FMCG, energy industries. Merve currently leads employer branding and reverse mentoring projects for national and global brands in the banking, insurance, energy, FMCG, pharmaceutical, automotive, retail and technology industries. Since 2017, she has been working for strategic development of the employer brands in Türkiye with a strong focus on business development, listening to what the clients need to ensure a high quality partnership and to drive for a better ROI for their employer branding efforts, collaborating with them on how they can strengthen their attractiveness in the talent market and recruit the right talent.

Serkan Kalender has a BA in Psychology at Özyeğin University. During his studies on psychology, he assisted various research projects in human resources, recruitment and career management departments of financial organizations. Serkan is a a member of the research development team assisting various generational outlook, organizational culture, employer branding projects across various industries and countries. He is a certified employer branding professional rendering consultancy services on psychological capital, organizational psychology, talent acquisition and retention, talent marketing, youth policies, generations at work, employee experience touchpoints, and employee value proposition.

Ayşegül Ekinci has a double major degree from Istanbul University Sociology Department and Akdeniz University Public Relations & Advertising Department. With over 12 years of experience in media research, she has specialized in TV audience measurement, press readership studies, digital advertising analytics and brand engagement measurement. Additionally, she has provided training and consultancy services in these fields. She led project management and data analysis initiatives and her contributions to TGI projects earned her EMEA Star Award in 2022. She also successfully developed “Gender Equality in Advertising” project for UN Women and Unstereotype Alliance. Currently, she is the Data and Insight Lead at Evrim Kuran Consulting, focusing on employer branding projects, employee engagement research and reverse mentoring program

Following his high school education at Ankara Anatolian High School, Erinç received his BA in Business Management at Near East University. He has led marketing teams in two different industries during the last 12 years. He has extensive experience in research for local and global brand owners, brand & pricing strategies management, reverse mentoring, as well as client relationship management. Currently, he is working as Head of Data & Insight at Evrim Kuran Danışmanlık.

Pınar Özdemir has a BA at Sociology at Balıkesir University, where her areas of research included family transformation, urban transformation, municipality-citizen relations, and women’s roles in civil society and government offices. She started her career as an Analysis and Reporting Manager at a research company, conducting studies on consumer/member satisfaction, employee satisfaction, branding, and shadow customers, as well as working on political research, social responsibility projects, and academic research projects. She is currently involved in employer branding and reverse mentoring projects across various industries.

Arda Aksel studied Psychology at Yaşar University. During his undergraduate studies, Arda developed his interest in cultural and social studies and worked in research laboratories. Currently, he is a Project Specialist at Evrim Kuran Consulting.

Gülhane Kıvanç has a BA at International Relations and a MA at Industrial Relations and Human Resources at Istanbul University, where she conducted studies on corporate culture, and socio-economic and demographic characteristics of societies. She started her career in the textile industry, with roles in packaging, inspection and consulting, as well as quality management, production, and planning, along with international relations and human resources. She is a Universum certified employer brand professional and she currently oversees all operational processes of Evrim Kuran Consulting.