Project Info

Project Description


Companies are fiercely competing for millennial mindshare and it’s only the

beginning. Young generation consumers have a lot of influence over older

generations and are trendsetters across all industries. It goes without saying that any

of the traditional methods of communication have proven ineffective at capturing

millennials’ attention. This keynote focuses on insights on how to connect with this

generation in the most authentic way.


• 21st century: Time to compete with consumers

• Generational system as a foresight tool to understand consumer behaviour

• Baby Boomers, Gen X, Gen Y: How do they differ from each other as consumers?

• Millennials’ Beliefs, Choices, Priorities

• Marriage of consumer brand and employer brand

• Strategy Shift:
From quantity to quality – From content to context – from function

to experience

• Are we ready for Gen Z?

The keynote can be planned as between 30 minutes and 3 hours. Contact us for details and reservations.